As told by Tony and Rum.

It was said that people would rebuild their buildings to accommodate the biggest sign they could afford. That’s how important signage was, or how important it is. Las Vegas was the only town in the world whose skyline was made up of signs. So big, they were the first thing you’d see from a mile away. YESCO, Heath, Federal, Ad Art and SSI are just some of the names responsible for bringing those iconic signs to life and by doing so caused one element to be more important in the hearts of so many…NEON.
Josh drinks excessively and attempts to tell us the story of one of the pioneering names in Vegas history.
What constitutes a Vegas resort? We have to go to the original, universally agreed to be the first resort on the strip, the El Rancho. Small casinos, nightclubs and motels existed on highway 91 before the El Rancho opened, but it was the combination of a hotel/motel and a casino on property that made it a Vegas resort. It’s with this template that we have created the definitive order for Las Vegas resorts and their evolution on the strip.
Okay. Let’s start by addressing the Elephant in the room. Las Vegas was racist. Really, really racist. Not Alabama bad but Las Vegas was known as the “Mississippi of the west” and I’m certain it wasn’t a compliment.